You'll never truly know what your customers think about your service until you ask them directly. While there are many ways to do this, we think that giving your clientele an easy way to rate every interaction with your team is a great way to collect significant amounts of useful data. This is why our e-mail management suite includes a response rating option. When you tick it a simple, graphical survey is attached to the bottom of each e-mail. Customers can click on either a happy, neutral or sad face and thus give you valuable feedback about what in your customer service departments works, and what still needs some improvement.